Our Story

Our Story: Nourishing Families with Traditional Wisdom

Why ThoughtFoodz Was Born

In a world where food labels are filled with unpronounceable ingredients and shortcuts replace tradition, we asked ourselves a simple question: What if we could bring back the pure, nourishing foods our grandparents ate?

ThoughtFoodz was founded on the belief that modern families deserve access to food that's not just organic, but authentically traditional. We're not just selling products—we're preserving centuries-old wisdom about nutrition and bringing it to your kitchen.

Our Commitment to Purity

100% Organic. Zero Compromise.

Every product we offer is sourced from certified organic farms with absolutely no pesticides, chemicals, or GMOs. But we go beyond organic certification—we partner with farms that share our values and understand that true nutrition comes from respecting nature's processes.

Our A2 Ghee, for example, comes exclusively from certified Taroba Nature Farm, approved by the Rajasthan State Organic Certification Agency. The grass-fed Gir cows are treated with the utmost care, fed Ayurvedic herbs, and raised using completely cruelty-free practices. This isn't just ghee—it's a product of compassion and tradition.

Traditional Methods, Modern Standards

We believe the old ways were often the best ways. That's why we've committed to preserving traditional processing methods that maximize nutrition and flavor:

  • Bilona Method Ghee: Our ghee is made using the ancient Vedic churning method, where curd is hand-churned to extract butter, then slow-cooked to create pure, golden ghee. This labor-intensive process preserves nutrients that modern methods destroy.
  • Cold-Pressed & Wood-Pressed Oils: Using the traditional Kachhi Ghani method, our oils are extracted without heat or chemicals, preserving their natural aroma, flavor, and nutritional properties.
  • Sprouted Grains: We use sprouting techniques that unlock nutrients and make grains easier to digest, just as traditional cultures have done for millennia.

Products with Purpose

Each product in our range tells a story of thoughtful creation:

Beyond Chyawanprash: We reimagined this ancient Ayurvedic immunity booster by using jaggery instead of refined sugar, staying true to traditional recipes while meeting modern health standards.

Sathu Maavu (Baby Food): Developed with expert nutritionist Dr. Isha Bafna Jain, our baby food blends provide complete nutrition using sprouted grains and traditional ingredients that Indian mothers have trusted for generations.

Complete Wellness Range: From immunity boosters to daily nutrition, every product is designed to support your family's health naturally, without shortcuts or synthetic additives.

Expert Partnerships, Quality Standards

We don't just source ingredients—we build relationships. Our partnerships with certified organic farms, Ayurvedic experts, and nutritionists like Dr. Isha Bafna Jain ensure that every product meets the highest standards of quality and authenticity.

We believe in transparency. When you choose ThoughtFoodz, you're not just getting a product—you're getting complete traceability, from the farm to your family's table.

Why Organic Matters for Your Family

For new parents, health-conscious individuals, and anyone who cares about what goes into their body, organic isn't just a buzzword—it's a necessity:

  • Pesticide-free foods protect developing bodies, especially crucial for babies and children
  • Traditional processing preserves nutrients that industrial methods strip away
  • Organic farming protects our soil, water, and future generations
  • Real food tastes better and nourishes better

Growing Beyond Food

As we've grown, so has our vision. ThoughtPlayz represents our expansion into thoughtfully designed tech products that complement a healthy, mindful lifestyle. Because wellness isn't just about what we eat—it's about how we live.

Our Promise to You

We promise to never compromise on quality, never take shortcuts, and never forget why we started this journey. Every jar of ghee, every bottle of oil, every pack of baby food is made with the same care we'd use for our own families.

Because thoughtful food creates thoughtful lives.

Thank you for trusting ThoughtFoodz to nourish your family.

Our Story

Driven by a mother’s love, ThoughtFoodz delivers vibrant health through pure, organic food choices like Beyond Chyawanprash, A2 ghee, and cold pressed oils.

Our journey began when, as a new mother, I rejected industrial Chyawanprash with preservatives like sodium benzoate and hormone-laden ghee. Instead, my mother-in-law Anita Jain revived a traditional recipe that became our award-winning Beyond Chyawanprash—now a consumer favorite for its rich taste and chemical-free nutrition.

With my nutrition expertise, we perfected the formula. My husband Amit Jain envisioned ThoughtFoodz organic foods, while my father-in-law Mukesh Jain established Taroba Nature Farm in Rajasthan for cruelty-free, organic dairy and farming. From one product, we’ve grown to 51+ wholesome offerings.

Why families choose ThoughtFoodz Beyond Chyawanprash and organic A2 ghee:

  • No preservatives, chemicals, or antibiotics—just nature’s best
  • Traditional recipes enhanced with modern nutritional balance
  • Supports children’s immunity, growth, and overall family wellness

Our promise: Purest form of nature’s goodness, from Rajasthan farms to your home. Discover chemical-free Chyawanprash alternatives and A2 bilona ghee for daily health.

About ThoughtFoodz

Based on the timeless adage "We are what we eat", ThoughtFoodz organic products champion nature’s pure foods to reduce reliance on endless medications and promote lasting wellness.

What Our Logo and Tagline Stand For
Our logo embodies age-old food traditions, women empowerment, freshness, nutrition, and the joy of handpicked, flavourful ingredients. The tagline "It’s in our nature" reflects our deep-rooted philosophy—sourced directly from nature’s wisdom.

Our Mission: Reviving Ancient Healthy Practices
ThoughtFoodz raises awareness about forgotten ancient healthy practices overshadowed by modern health fads. We deliver USDA Certified Organic products that are 100% chemical-free and toxin-free, committed to unmatched purity.

Why Choose ThoughtFoodz for Organic Wellness

  • Escape medication dependency with nature’s purest organic foods
  • Rediscover traditional wholesome practices for modern families
  • Enjoy organic certified, chemical-free superfoods daily

Return to nature for enhanced wellbeing. Explore ThoughtFoodz chemical-free organic products—from A2 ghee to Beyond Chyawanprash—for vibrant health rooted in tradition.

Dr. Isha Bafna Jain

Physiotherapist, Prenatal- Postnatal Coach, Nutritionist and a Proud Mother of 2 daughters.

Co-founder of Thoughtfoodz, Proactive9, BumptoBurp, Freedom.

Experience in the field of health since 2010.

Our Goals

  • Our Mission

    To help people live a better, healthier, and wholesome life by providing them REAL food. To be the leading brand of organic products with 100% Certified Organic Products, authentic organic food.

  • Our Vision

    To give back to the environment and advance on a path to sustainability gradually. To revive the traditional homemade recipes and make it accessible to each home. Spreading awareness about food as medicine and helping people understand choosing the right products.

Stay Healthy and Start Your Day With  Certified Organic Products

  • 10000+

    AND MORE HAPPY CUSTOMERS

  • 51

    ORGANIC PRODUCTS

  • 15

    TEAM MEMBERS

  • 2

    OFFICES